SINGLE PLANT TO A GIANT - AMBUJA CEMENT


 🔵 AMBUJA CEMENT - What comes to your mind immediately ? 🔵


👉 When Narotam Sekhsaria and Suresh Neotia founded Ambuja Cement in 1983, they didn’t have much knowledge about the industry.

👉 But they had a foresight: India is a developing country and cement will be the basic requirement for all infrastructure development.

👉 So, they entered the market with little industry experience but a clear mission - to provide top-quality cement while pushing the boundaries of innovation.

👉 Ambuja Cement was merged with a Switzerland-based company, Holcim. 👉 The Adani Group acquired it for $6.4 billion and Ambuja Cement continues to be a part of the same.

👉 Its journey from a single plant to becoming a giant in the Indian cement industry is a remarkable example of strategic vision and execution.


🔵 🔷 Let us see how they positioned 🔵 🔷


👉 Ambuja Cement’s positioning in the market sets it apart as a brand that delivers both strength and sustainability.

👉 Ambuja’s tagline, “Viraat (Giant) Strength,” reflects its product’s performance in terms of durability and reliability.

👉 In an industry that contributes significantly to carbon emissions, Ambuja stands out as a leader in eco-friendly initiatives, emphasizing reduced carbon footprints and water conservation in its manufacturing process.

👉 This narrative resonates well with corporate clients and contractors who are increasingly focused on environmental responsibility.

👉 By positioning itself as a premium brand that offers both quality and sustainability, Ambuja has carved out a unique place in the market.


🔘 🔲 No Where it has told, only experienced people should enter into business. All big entity started with little knowledge .

🔘 🔲 What is important is , See the gaps, See the potentials, Match the gap with your product, Add value to your service, Study your business , Keep maturing with knowledge and behavior, Position correctly , Respect your competitors and customers .

🔘 🔲 Business mind is not born. It is developed over the period.

🔘 🔲 Create a purpose for yourself and for the people associate with you.

🔘 🔲 Waking up everyday with the defined motive is great. RIGHT ?

🔘 🔲 Grow along with your business.

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