🔵 🔷 LINGERIE ONLINE STORE - Women Exclusive 🔵 🔷

 🔵 🔷 LINGERIE ONLINE STORE - My Thoughts 🔵 🔷

🔴 Zivame is one of India's pioneering lingerie brands, launched in 2011 by Richa Kar, aiming to revolutionize the way Indian women experience lingerie shopping.

🔴 The name “Zivame,” meaning “radiance” in Hebrew, reflects its mission to empower women and make shopping for intimate wear a more inclusive, comfortable experience.

🔴 The company began as an online platform but has since expanded into physical stores across the country.

🔴 From the start, Zivame aimed to make lingerie more accessible and break down the societal taboos around the subject, which were prevalent in India at the time.

🔘 🔲 There may be a talk about women these days in metro and cities standing in Liquor purchase Queue. THEN WHY SUCH A SOCIAL DRAMA TO BUY AN INNER WEAR?

🔘 🔲 There are still major lots of women feeling shy to roam around exploring physically in Lingerie sections and to deal with men attendants incase they encounter into .

🔲 🔘 It still feels awkward to initiate conversations on these purchases with any one for that matter.

🔘 🔲 Take me as an example. People may see me as a very modern woman. Do you know I have never initiated this kind of purchase when I was in Middle East for a decade and i dumped this duty to my husband always. It is not that I cannot do or I feel shy etc etc bullshit. The COMFORT of the dialogue matters to me. I prefer JOCKEY exclusive women show room in Pondy Bazzar in India.

🔲 🔘 A platform where women can explore freely and decide is a good thing. And I am glad to see Business minds identifying and acknowledging the real sensitive side of Billions of Indian women . ✔

🔘 🔲 When it comes to certain products, ONLY the ease of purchase determines the sales.

🔶 🔶 My overview - I am not an online purchaser of Textiles. Very rarely I do. As I prefer to feel the Fabric and decide my purchase.

🔶 🔶 But as an Indian Woman, I truly convey my respect and gratitude to such business mindset respecting and addressing a women's deep concern.

🔶 🔶 SOCIETY TAKES ITS SHAPE WHEN MORE RESPECT IS VISIBLE .